Efficiency Analysis of Robusta Coffee Marketing Channels in the Selendang Rinjani Forest Farmer Group, Central Lombok Regency

Baiq Tasya Indah Sari; Markum; Fauzan Fahrussiam

doi:10.55927/mudima.v5i7.444

Authors

Baiq Tasya Indah Sari University of Mataram
Markum University of Mataram
Fauzan Fahrussiam University of Mataram

DOI:

https://doi.org/10.55927/mudima.v5i7.444

Keywords:

Marketing Channels, Efficiency, Robusta Coffee, Forest Farmers Group

Abstract

This study analyzes the efficiency of robusta coffee marketing channels in the Selendang Rinjani Forest Farmer Group (KTH) in Karang Sidemen Village, Central Lombok Regency. Although Indonesia is a large coffee producer, marketing efficiency at the farm level remains a challenge due to the long distribution chain. This study aims to identify coffee production, marketing channel patterns, marketing margins, farmer's share, and marketing efficiency. A descriptive method with quantitative and qualitative approaches was used. Farmer samples were taken by census (27 people), and snowball sampling identified marketing institutions.. Data were collected through observation, interviews, documentation, and literature study, then analyzed using standard formulas for marketing margin, farmer's share, and marketing efficiency

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