Korean Wave in the Formation of Youth Identity Carat Medan Fandom: Analysis of Youth's Meaning of Korean Pop Music (K-Pop) on the YouTube Channel @Pledis17
DOI:
https://doi.org/10.55927/fjss.v4i2.304Keywords:
Korean Pop Music (K-Pop), Formation of Adolescent Identity, Carat Medan FandomAbstract
This study analyzes the acceptance, meaning, and role of K-Pop values from the group SEVENTEEN towards the formation of the identity of Carat fandom members in Medan through the YouTube channel @Pledis17. This study is based on the constructivism paradigm, using concepts and theories, new media, symbolic interactionism, identification, fandom, reception, popular culture, and the formation of adolescent identity. This study uses a qualitative approach, involving five Carat Medan fandom teenagers as the main informants, two parents as additional informants, and two psychologists as source triangulation. The results of the study show that the five informants receive content on the YouTube channel @Pledis17, especially music videos (MVs) and variety shows GOING SEVENTEEN, which are used to follow the development of idols and interact with the fandom. Four informants interpret SEVENTEEN as entertainment, but they admit that there are positive values that they receive during the process of enjoying the content. One informant specifically interprets SEVENTEEN as shaping his youth. All informants found entertainment and positive values that inspired them, and built an emotional bond with SEVENTEEN and the Carat Medan fandom. Although they appreciated SEVENTEEN, they also showed a critical attitude (negotiated reading) towards the K-Pop industry. and awareness of cultural differences. Korean Wave SEVENTEEN and the Carat fandom, play a role in formation of adolescent identity
References
Alam, W. M., Sandung, C. L., & Awaru, A. O. T. (2023). The Influence of the Korean Wave on the Dynamics of Multiculturalism Among Indonesia’s Young Generation. Journal of Indonesian Culture and Beliefs, 2(1), 1–12. https://journal.formosapublisher.org/index.php/jicb/article/view/4431
Bulan, A. (2023). Kegiatan Operasional Ketahanan Keluarga Berbasis Kelompok Kegiatan Di Kampung KB. Bkkbn. https://kampungkb.bkkbn.go.id/kampung/7525/intervensi/599232/kegiatan-operasional-ketahanan-keluarga-berbasis-kelompok-kegiatan-di-kampung-kb
Burke, P. J., & Stets, J. E. (2023). Identity Theory: Revised and Expanded. Oxford University Press. https://doi.org/10.1093/oso/9780197617182.001.0001
Chen, X. (2023). Effect Analysis of Digital Communication of Social Media from the Perspective of New Media. Communications in Humanities Research, 10(1), 61–66. https://doi.org/10.54254/2753-7064/10/20231242
Creswell, J. W. (2014). Research Design : Qualitative, Quantitative, and Mixed Methods Approaches. SAGE Publications Inc.
Damayanthi, M. W., & Wahyunengsih. (2023). Analysis of Preferences and Behavior of K-Pop Fans in Comsuming K-Pop Content on Youtube. TUTURAN: Jurnal Ilmu Komunikasi, Sosial Dan Humaniora, 1(3), 54–62. https://doi.org/10.47861/tuturan.v1i3.299
DeVito, J. (2019). The Interpersonal Communication Course. Pearson, 3(1), 1–20.
Dian, F., Prawiraputri, K., & Meganingratna, A. (2021). Peranan Sm Entertainment Sebagai Media Diplomasi Publik Korea Selatan di Indonesia. Jurnal Ilmu Hubungan Internasional LINO, 1(2), 120–136. https://ojs.unsulbar.ac.id/index.php/lino/article/view/1151
Fiske, J. (1992). The Cultural Economy of Fandom. The Adoring Audience: Fan Culture and Popular Media, 30–49.
Harianto, F., Ohorella, N. R., & Dalimunthe, M. A. (2023). Kompetensi Komunikasi Guest Service Agent Dalam Mendorong Kepuasan Tamu Mh Hotel Ipoh Malaysia. KomunikA, 19(02), 30-35.
Humaizi, Hasan NNN, Dalimunthe MA, Ramadhani E. (2024). Harmony in virtual space: Forum Kerukunan Umat Beragama (FKUB) development communication in creating digital literacy based on religious moderation. Journal of Infrastructure, Policy and Development. 8(7): 4299. https://doi.org/10.24294/jipd.v8i7.4299
Huth, T. (2021). South Korean Popular Music Industry: Globalization of Identity and Exploitation. 1–46.
Ida, R. (2016). Metode Penelitian Studi Media dan Kajian Budaya. Kencana Prenadamedia Group.
Irhamni, M. A. F. (2024). Survei Korean Wave: Indonesia Jadi Negara Pusat Hallyu dengan Antusiasme Budaya Korea Tertinggi di Dunia. Goodstats.Id.
Jin, D. Y., & Yi, H. (2020). Transnationality of Popular Culture in the Korean Wave. Korea Journal, 60(1), 5–16. https://doi.org/10.25024/kj.2020.60.1.5
Littlejohn, S. W., & Foss, K. A. (2016). Theories of Human Communication. Waveland Press. http://books.google.com/books?hl=id&lr=&id=r3Fk0aRpJM4C&pgis=1
Maharani, C., Viza Juliansyah, & Desca Thea Purnama. (2024). Fenomena Korean Wave dan Fanatisme Penggemar Dalam Bermedia Sosial Studi Kelompok Fandom di Kota Pontianak. Jurnal Sosiologi Nusantara, 10(1), 18–42. https://doi.org/10.33369/jsn.10.1.18-42
Mardon, A., Singh, J., Schuler, M., Kneppers, A., Tang, M., Bhagentsanh, D., Jean-Marie, N., Patel, A., Habtemikael, M., Raza, N., George, M. E., & Haq, N. (2021). Symbolic Interactionism (Issue December). Golden Meteorite Press.
Maros, M., & Basek, F. N. A. (2022). Building Online Social Identity and Fandom Activities of K-pop Fans on Twitter. 3L: Language, Linguistics, Literature The Southeast Asian Journal of English Language Studies, 28(3), 282–295. https://doi.org/10.17576/3L-2022-2803-18
Menawati, R. S., & Putri, A. K. (2023). Representation of Popular Korean Culture (K-POP) Industrial Identity through A Virtual Ethnographic Approach. Jurnal Komunikasi: Malaysian Journal of Communication, 39(3), 424–439. https://doi.org/10.17576/JKMJC-2023-3903-22
Miles, M. B., Huberman, A. M., & Saldana, J. (2014). Qualitative Data Analysis A Methods Sourcebook. SAGE Publications.
Mineri, N. C., & Purnomo, A. R. P. (2023). Hallyu Wave Di Indonesia: Penerimaan Khalayak Terhadap Brand Ambassador Idol K-Pop Di Indonesia. MASSIVE: Jurnal Ilmu Komunikasi, 3(1), 54. https://doi.org/10.35842/massive.v3i1.79
Morissan. (2024). Teori Komunikasi Individu Hingga Massa Ed Revisi. Prenada Media. https://books.google.co.id/books?id=oKkVEQAAQBAJ
Nasrullah, R. (2019). Teori dan Riset Khalayak Media. Prenada Media Grup.
Nugraha, R. P., & Komsiah, S. (2023). Utilization Of New Media As Digital Fandom Among Korean Pop (K-POP) Fan Groups On The Social Media Platform Twitter. International Journal of Progressive Sciences and Technologies, 40(1), 200. https://doi.org/10.52155/ijpsat.v40.1.5584
Oh, C. (2023). K-POP DANCE: Fandoming Yourself on Social Media. Routledge. https://doi.org/https://doi.org/10.4324/9781003212188
Ohorella, N. R., Fauziah, D., & Dalimunthe, M. A. (2024). Brand Awareness Communication Strategy in Setujuan Coffee Marketing on Instagram Social Media. KomunikA, 20(02), 46-57.
Overall, J. (2017). Kenneth Burke and the Problem of Sonic Identification. Rhetoric Review, 36(3), 232–243. https://doi.org/10.1080/07350198.2017.1318348
Padang, N. I., Najamuddin, Torro, S., & Suhaeb, F. W. (2024). Budaya K-Pop dan Kebiasaan Mahasiswa Di Era Digital. Social Landscape Journal, 5(2), 129–138.
Prasastisiwi, A. H. (2024). Fenomena Musik Korea: Indonesia Tempati Posisi Ke-3 Pasar K-Pop Dunia. Goodstats.Id. https://goodstats.id/article/fenomena-musik-korea-indonesia-tempati-posisi-ke-3-dalam-pasar-k-pop-dunia-gcIpb
Pujileksono, S. (2016). Metode Penelitian Komunikasi Kualitatif. Kelompok Intrans Publishing.
Rahardjo, D. M., & Hasfi, N. (2024). Phenomenology of Imitation Behavior Among Teenage Korean Idols Fans Within The Korean Wave Culture. Interaksi Online, 13(1), 209–2018.
Restu, C. (2024). Seventeen Cetak Rekor Album Terlaris di Dunia. Billboard Indonesia. https://billboard-indonesia.com/music/news/2024/04/01/seventeen-cetak-rekor-album-terlaris-di-dunia/
Ritonga AR, Thamrin MH, Siahaan H, et al. (2024). Promotion Of Ecotourism And Communication Policy in Increasing Tourists In Indonesia. Journal of Infrastructure, Policy and Development. 8(8): 4764. https://doi.org/10.24294/jipd.v8i8.4764
Ritonga AR, Veronica A, Ginting LDCU, et al. (2024). Library Promotion In The Development of The Universitas Sumatera Utara Towards A World-Class University. Journal of Infrastructure, Policy and Development. 8(6): 4149. https://doi.org/10.24294/jipd.v8i6.4149
Sikumbang, A. T., Dalimunthe, M. A., Kholil, S., & Nasution, N. F. (2024). Digital Da'wah Indonesia Ulema in the Discourse of Theology. Pharos Journal of Theology. 105(1). 1-14. https://doi.org/10.46222/pharosjot.1051
Soetjiningsih. (2010). Tumbuh Kembang Remaja dan Permasalahannya. Cv. Sagung Seto.
Suratmi, A. (2023). Korean Wave as a Tool of Public Diplomacy: The Impact of South Korean Cultural Globalization in Indonesia from 2018 to 2023. Eksekusi : Jurnal Ilmu Hukum Dan Administrasi Negara, 2(1), 303–317. https://doi.org/10.55606/eksekusi.v2i1.870
Wahdani, F. R. R., & Aufa, A. A. (2021). Concerning K-Pop: Pengenalan Singkat Tentang Korean Wave (Hallyu Star). An-Nas, 5(2), 51–63. https://doi.org/10.36840/annas.v5i2.497
West, R. L., & Turner, L. H. (2021). Introducing Communication Theory: Analysis and Application. McGraw-Hill Education. https://books.google.co.id/books?id=Rw8LEQAAQBAJ
Widiarti, L., P., A. P., & K., G. P. (2023). Review of Symbolic Interactionism Theory an Adolescent Self-Actualization through Korean Popular Culture. Jurnal Komunikasi Dan Bisnis, 11(2), 191–205. https://doi.org/10.46806/jkb.v11i2.1040
