Redesigning the Crowde Website to Reach Marketing Targets in Agriculture (A Project-Based Learning Approach in PT Impact Byte Teknologi Edukasi Jakarta)

Abstract

The Certified Internship Program offered by the Ministry of Education and Culture (Kemendikbud) is a collaborative initiative involving companies, organizations, government institutions, or startups as partners. This program provides opportunities for final-year students or those who have entered their fifth semester to directly engage in the professional world and make tangible contributions by applying their newly acquired knowledge through projects, teams, mentoring, and quality processes. The program aims to enhance students' knowledge and experience in the field of UI/UX Design while also building and expanding their network within the industry. The tasks involved include redesigning the Crowde website to improve its appeal and usability, thereby supporting the achievement of marketing targets in the agricultural sector.          Crowde.co has emerged as a solution to inclusively improve living standards and economic growth in Indonesia. However, the current design of Crowde.co can be considered inadequate in fully addressing the problems faced in the field. Therefore, to improve the quality of products and services, we have redesigned the Crowde.co website to target three market segments simultaneously: Traditional Farmers, Agricultural Stores, and Modern Farmers. From the testing process, users rated the overall prototype flow at 6.8, indicating that the design thinking process has successfully addressed usability and user satisfaction