Shallot Marketing Aanalysis (Cace Study in Yafawun Village, Kei Kecil Timur District, Southeast Maluku Regency)

Luis. M. Ngamelubun; Stephen. F. W. Thenu; Maisie T.F. Tuhumury

doi:10.55927/ijis.v4i4.213

Authors

Luis. M. Ngamelubun Pattimura University
Stephen. F. W. Thenu Pattimura University
Maisie T.F. Tuhumury Pattimura University

DOI:

https://doi.org/10.55927/ijis.v4i4.213

Keywords:

Marketing Analysis, Shallots, Marketing Channels

Abstract

This study aims to analyze the channels and marketing efficiency of shallots in Yafawun Village, Kei Kecil Timur District, Southeast Maluku Regency. The method used is purposive sampling with 18 shallot farmer respondents. The results show that there are four marketing channels: (1) farmer–consumer, (2) farmer–retail trader–consumer, (3) farmer–BUMDes–retail trader–consumer, and (4) farmer–inter-island trader–consumer. The first channel has the highest efficiency with a value of 100%, while the other channels have efficiencies ranging from 9.4% to 11.05%. Although the efficiency values are relatively efficient, the shallot marketing in this village is not yet optimal due to the low quality of production, which results in low profits for the farmers. Therefore, it is necessary to improve agricultural product quality and adopt more effective marketing strategies to increase farmers' income

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