The Influence of Product Quality and Price on Consumer Purchasing Decisions on Martabak Sinar Bangka 88 in Serpong

Abstract

The purpose of this ponder is to decide the impact of item quality and cost on buyer buy choices at Martabak Sinar Bangka in Serpong mostly and at the same time. This sort of investigate may be a sort of quantitative investigate utilizing the affiliated strategy, information collection methods utilizing the survey or survey strategy, the populace in this think about is all buyers of Martabak Sinar Bangkka 88, which is as numerous as 18,000 shoppers, the inspecting procedure employments the slovin equation, from the comes about of the calculation 99 customers were gotten who were utilized as tests. . The results of this study indicate that product quality (X1) has an effect on consumer satisfaction (Y) at Martabak Sinar Bangka 88 in Serpong, this can be seen from the results of the t test with tcount > ttable, namely 6,531 > 1.984 and the Sig value is less than 0.05 namely 0.000 <0.05. Then Ho1 is rejected and Ha1 is accepted, then Price (X2) affects the Purchase Decision (Y) at Martabak Sinar Bangka 88 in Serpong, this can be seen from the results of the t test with a value of tcount > ttable, namely 16.743 > 1.984. And the Sig value is smaller than 0.05, namely 0.000 <0.05. Then Ho2 is rejected and Ha2 is accepted., and the third is Product Quality (X1) and Price (X2) influences Purchase Decision (Y) at Martabak Sinar Bangka 88 in Serpong, this can be seen from the value of fcount > ftable, namely 138,789 > 3.94 And the Sig value is smaller than 0.05, namely 0.00 <0.05. Then Ho3 is rejected and Ha3 is accepted