Income Analysis of Fruit Traders in Mardika Traditional Markets Ambon City

Abstract

This study aims to describe the business characteristics, income, and business feasibility of fruit vendors at the Mardika Traditional Market in Ambon City. The method used is a survey method, which involves data collection through interviews and observations. The data collection technique employed is purposive sampling. The data analysis used includes descriptive analysis and income analysis. The results of the study show that the average revenue is Rp18.004.000 per month, the average total cost is Rp14.765.220 per month, and the average income is Rp3.238.780 per month. The business feasibility (R/C ratio) of fruit vendors at the Mardika Traditional Market in Ambon City is 1.22. This indicates that fruit sales are in a feasible position since the R/C ratio is greater than 1. Therefore, the revenue exceeds the total cost, meaning the business is considered feasible for further development by fruit vendors at the Mardika Traditional Market in Ambon City