Empowerment for People with Disabilities in Chicken Farming: A Financial and Marketing Management Perspective

Miswanto; Arni Surwanti; Ahim Abdurahim; Baldric Siregar; Wisnu Prajogo; Anacleto Roberto Carolina Soares; Ana Marcal; Hariyadi Haryadi

doi:10.55927/ijis.v4i7.411

Authors

Miswanto STIE YKPN Yogyakarta
Arni Surwanti Universitas Muhammadiyah Yogyakarta
Ahim Abdurahim Universitas Muhammadiyah Yogyakarta
Baldric Siregar STIE YKPN Yogyakarta
Wisnu Prajogo STIE YKPN Yogyakarta
Anacleto Roberto Carolina Soares STIE YKPN Yogyakarta
Ana Marcal Universidade Dili (UNDIL)
Hariyadi Haryadi STIE YKPN Yogyakarta

DOI:

https://doi.org/10.55927/ijis.v4i7.411

Keywords:

Community Service, Financial, Marketing, Chicken Farming, People With Disabilities

Abstract

Empowering people with disabilities through the efforts of chicken farming groups is the primary focus of this community service research. This community service aims to improve the performance of chicken farming business groups in Bejen, Caturharjo, Sleman, Yogyakarta. Based on the problems faced, such as inadequate financial management and marketing, this community service program is designed to provide training and mentoring in financial management, funding determination, asset management, market segmentation, and marketing mix strategies. The methods include practical training and group discussions involving all business group members. The training and mentoring results showed increased participants' understanding of investment analysis, working capital management, and effective marketing strategies. With the knowledge gained, this business group is expected to increase the competitiveness and sustainability of businesses in the market. Through the intrapreneurship approach, it is hoped that people with disabilities can play an active role in the economy, creating job opportunities in independent business groups that are productive and sustainable

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