Marketing Analysis of Cloves in Jawa Sakti Hamlet, Sole Village, Huamual Belagang District, West Part of Seram District

Iaddin Ode; Martha Turukay; Fitha Fioletta

doi:10.55927/ijis.v4i7.462

Authors

Iaddin Ode Pattimura University
Martha Turukay Pattimura University
Fitha Fioletta Pattimura University

DOI:

https://doi.org/10.55927/ijis.v4i7.462

Keywords:

Sole Village, Analysis, Farmers, Cloves, Marketing

Abstract

The research on Clove Marketing Analysis in Dusun Jawa Sakti, Sole Village, Huamual Belakang District, West Seram Regency was conducted from April to May 2024. The aim was to identify the marketing channels, marketing margins, and marketing efficiency of cloves in Dusun Jawa Sakti. The population consisted of 39 respondents, and a total sample of 35 farmers, 2 collecting traders, and 2 large-scale traders was obtained using the census sampling method. The results of the study showed that: (1) there are two marketing channels in Dusun Jawa Sakti, namely: Channel I: Farmers → Large Traders → Final Consumers (12 farmers), and Channel II: Farmers → Village Collecting Traders → Large Traders → Final Consumers (23 farmers). (2) The total marketing margin in Channel I was IDR 10,000/kg, with total marketing costs of IDR 4,533.33/kg and a total marketing profit of IDR 5,466.67/kg. Meanwhile, the total margin in Channel II was IDR 15,000/kg, with total costs of IDR 4,533.33/kg and a marketing profit of IDR 10,466.67/kg. (3) The marketing of cloves in Dusun Jawa Sakti, Sole Village, was found to be efficient, as the EP value in both Channel I and Channel II was below 50%, with an EP value of 3.77%

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