Virtual Literacy as a Digital Communication Means for Dissemination of Agricultural Information

Bambang Indra Nugroho; Sri Hastjarjo; Albert Muhammad Isrun Naini

doi:10.55927/ijis.v4i9.545

Authors

Bambang Indra Nugroho Sebelas Maret University
Sri Hastjarjo Sebelas Maret University
Albert Muhammad Isrun Naini Sebelas Maret University

DOI:

https://doi.org/10.55927/ijis.v4i9.545

Keywords:

Virtual Literacy, Digital Communication, Agricultural Information, Diffusion of Innovation

Abstract

This study examines the implementation of virtual literacy by the Center for Agricultural Library and Literacy (BB PUSTAKA) of the Indonesian Ministry of Agriculture as a digital communication innovation for disseminating agricultural information. Using a qualitative case study approach, the research is grounded in Everett M. Rogers’ Diffusion of Innovation theory to explain how new practices are introduced and adopted by communities. Data were collected through interviews, observations, and document analysis. The findings reveal that virtual literacy, delivered through Zoom, YouTube streaming, and social media, has effectively expanded access to agricultural information, bridging geographical barriers and engaging diverse stakeholders such as farmers, extension workers, researchers, academics, and agribusiness actors. Beyond one-way communication, virtual literacy provides interactive features that foster two-way dialogue, enhance knowledge transfer, and validate information with practical field evidence. For farmers and extension workers, it serves as a fast, accurate, and relevant information source, while for BB PUSTAKA, it strengthens institutional image, networks, and digital knowledge repositories. Overall, virtual literacy has proven to be an effective, inclusive, and sustainable medium for accelerating agricultural transformation toward modern, productive, and competitive systems

References

Anistasya, A., Susanti, R., Maharani, S. D., & Anwar, Y. (2025). Penerapan Unsur-unsur Difusi Inovasi dalam Teknologi Pendidikan Berupa Virtual Lab. JIIP-Jurnal Ilmiah Ilmu Pendidikan, 8(5), 5272-5279. https://doi.org/10.54371/jiip.v8i5.7941

Aswita, D., dkk. (2022). Pendidikan literasi: Memenuhi kecakapan abad 21. Yogyakarta: Penerbit K-Media.

Bagus, J. M. (2025). Dari desa ke dunia maya: Evolusi KIM di tengah transformasi digital. Cirebon: Goresan Pena.

Chrisnatalia, S. G., Rahadi, D.R. (2020). Komunikasi Digital Pada Pembelajaran Secara Daring Di Masa Pandemi Covid-19. Jurnal BONANZA: Manajemen Dan Bisnis, 1(2), 56–65. https://doi.org/10.47896/mb.v1i2.289

Creswell, J.W., Poth, C.N. (2016). Qualitative Inquiry & Research Design: Choosing among Five Approaches. Los Angeles, CA: Sage Publications.

Estede, S., dkk. (2025). Kewirausahaan: Konsep, Strategi, dan Inovasi Era Digital. Henry Bennett Nelson.

FAO. (2021). The State of Food and Agriculture 2021: Making Agrifood Systems More Resilient to Shocks and Stresses. Food and Agriculture Organization of the United Nations.

Grahani, F. O., Priambudi, S. (2024). Model Pembelajaran Hybrid Menggunakan Aplikasi Virtual Class Guna Meningkatkan Literasi Digital Mahasiswa. Jurnal Pendidikan Informatika dan Sains, 13(2), 154-164. https://doi.org/10.31571/saintek.v13i2.8174

Handayani, S. (2020). Budaya Literasi Melalui Gesigeli (Gerakan Siswa Gemar Literasi). In Social, Humanities, and Educational Studies (SHES): Conference Series, 3(4), 1037-1043. https://doi.org/10.20961/shes.v3i4.55816

Hariyono, H., dkk. (2025). Metode Penelitian dan Penulisan Ilmiah. PT. Sonpedia Publishing Indonesia.

Hidayat, R., Fitri, R.A., Hermina, D. (2025). Langkah Penelitian Manajemen Pendidikan: Penemuan Masalah, Telaah Pustaka, Persiapan Penelitian, Pengumpulan Data, Analisis Data Dan Penyimpulan/Pemaknaan, Dan Pelaporan & Evaluasi Penelitian. Jurnal Riset Multidisiplin Edukasi, 2(6), 509-523. https://doi.org/10.71282/jurmie.v2i6.509

Indonesian Telecommunication Statistics 2023. (2023). Accessed: March. 24, 2025. Available:https://www.bps.go.id/id/publication/2024/08/30/f4b846f397ea452bdc2178b3/statistik-telekomunikasi-indonesia-2023.html

Juita, F., Effendi, M., Maryam, S. (2025). Buku ajar mata kuliah metode penelitian kualitatif: Penelitian kualitatif untuk menilik berbagai fenomena sosial. Pekalongan: Penerbit Nasya Expanding Management.

Junaidi, H. (2022). Literasi Informasi Pertanian oleh Komunitas Pertanian Perkotaan di Laboratorium Perpustakaan Pertanian Berbasis Inklusi Sosial. Visi Pustaka, 24(2), 161-170. https://doi.org/10.37014/visipustaka.v24i2.2858

Kemp, S. (2024). Digital 2024: Indonesia Data Reportal. Accessed: March. 23, 2025. Available: https://datareportal.com/reports/digital-2024-indonesia

Lenaini, I. (2021). Teknik Pengambilan Sampel Purposive dan Snowball Sampling. Jurnal Kajian, Penelitian & Pengembangan Pendidikan Sejarah, 6(1), 33–39. https://doi.org/10.31764/historis.vXiY.4075

Lubis, P., Mardianto, M., Nasution, M.I.P. (2023). Gerakan Literasi Sekolah: Tantangan Literasi di Era Digital dan Cara Mengatasinya. Jurnal Media Infotama, 19(2), 487-496. https://doi.org/10.37676/jmi.v19i2.4399

Palupi, N.W.I., Ummah, S.R., Larasati, P. (2025). Konsep dan Praktik Metode Kualitatif untuk Penelitian Sosial. RISOMA: Jurnal Riset Sosial Humaniora dan Pendidikan, 3(4), 188-198. https://doi.org/10.62383/risoma.v3i4.860

Puspitaningrum, A.A. (2021). Konsep Komunikasi Digital. Accessed: March. 24, 2025. Available: http://web.if.unila.ac.id/adindaayupuspitaningrum/2021/11/17/konsep-komunikasi-digital/

Rahmawaty, I., Susanti, R., Maharani, S.D., Anwar, Y. (2025). Difusi Inovasi: Konsekuensi Inovasi. JIIP-Jurnal Ilmiah Ilmu Pendidikan, 8(6), 5945-5953. https://doi.org/10.54371/jiip.v8i6.8288

Santoso, W. M. (2016). Ilmu sosial di Indonesia: Perkembangan dan tantangan. Jakarta: Yayasan Pustaka Obor Indonesia.

Setiawan, H. A. (2024). Pengaruh Literasi Digital terhadap Pemanfaatan E-Commerce pada Hasil Pertanian. Jurnal Kolaboratif Sains, 7(5), 1598-1607. https://doi.org/10.56338/jks.v7i5.5282

Sutjipto, A. M., & Pinariya, J. M. (2019). Pengenalan Vaksinasi HPV Oleh Koalisi Indonesia Cegah Kanker Serviks Dengan Pendekatan Teori Difusi Inovasi. WACANA: Jurnal Ilmiah Ilmu Komunikasi, 18(2), 203-214. https://doi.org/10.32509/wacana.v18i2.910

Syarif, S. (2025). Persepsi Guru Terhadap Atribut Kurikulum Merdeka Belajar dalam Difusi Inovasi di Sekolah. Educate: Jurnal Teknologi Pendidikan, 10(2), 225-240. https://doi.org/10.32832/educate.v10i2.20828

Van Dijk, J.A.G.M. (2020). The Digital Divide. Cambridge UK, Medford MA: Polity Press.

Wulandari, Y.F., Caesariano, L., Murtiadi, Bastian, Y. (2020). Virtual Tour Sebagai Media Komunikasi Digital Dalam Pelayanan Museum Kehutanan di Masa Pandemi Covid-19. Jurnal Media Penyiaran, 01(01), 9–15. https://doi.org/10.31294/jmp.v1i1.389