The Influence of Work Ethics and Innovation Capability on Micro Business Competitiveness with Perceived Value as an Intervening Variable

Hasan Haikal Tholib

doi:10.55927/ijis.v4i9.588

Authors

Hasan Haikal Tholib Philippine Womens’ University

DOI:

https://doi.org/10.55927/ijis.v4i9.588

Keywords:

Work Ethics, Innovation Capability, Micro Business Competitiveness, perceived Value

Abstract

This research examines the impact of work ethic and innovation capability on the competitiveness of microenterprises, utilizing perceived value as a mediating variable. The empirical data analysis indicates that work ethic and innovation capability substantially improve the competitiveness of small enterprises. The study's findings indicate that: (1) Work ethic significantly influences perceived value; (2) Innovation capability significantly influences perceived value; (3) Work ethic directly and significantly impacts the competitiveness of micro businesses; (4) Innovation capability significantly affects competitiveness, albeit to a minor extent; (5) Perceived value has an insignificant and minimal effect on competitiveness; (6-7) Perceived value does not significantly mediate the relationship between work ethic and innovation capability concerning the competitiveness of micro businesses. The strategic implications of these findings underscore the importance of prioritizing the enhancement of work ethic as a fundamental determinant of competitiveness, refining innovation capabilities through a systematic methodology, and reevaluating resource allocation to elevate perceived value, given its ineffectiveness as a mediating variable within the micro-enterprise framework

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