Implementation of Digital Content Marketing Strategy for Electric Motorcycle Products: A Step-by-Step Framework Approach

Subiyantoro; Eva Mirza Syafitri; Muhammad Supriyanto; Priyanto

doi:10.55927/ijis.v4i12.753

Authors

Subiyantoro Politeknik Negeri Madiun
Eva Mirza Syafitri Politeknik Negeri Madiun
Muhammad Supriyanto Politeknik Negeri Madiun
Priyanto Politeknik Negeri Madiun

DOI:

https://doi.org/10.55927/ijis.v4i12.753

Keywords:

Digital Content Marketing, Promotional Media, Electric Motorcycle, Social Media Marketing

Abstract

This study examines digital content marketing implementation for electric motorcycle promotion at Uwinfly Store Madiun using Kotler's eight-step framework. Qualitative data were collected through interviews, observations, and documentation. Results show systematic implementation through Instagram, TikTok, WhatsApp, and YouTube, focusing on brand awareness with weekly content planning and daily posting schedules. The structured approach significantly improves brand visibility and customer engagement in the electric vehicle market.

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