Vegetable Trader Social Network

Sulsalman Moita; Megawati Asrul Tawulo; Andi Farhan  Shanoubar

doi:10.55927/ijis.v5i1.811

Authors

Sulsalman Moita Halu Oleo Kendari University
Megawati Asrul Tawulo Halu Oleo Kendari University
Andi Farhan Shanoubar Halu Oleo Kendari University

DOI:

https://doi.org/10.55927/ijis.v5i1.811

Keywords:

Social Network, Vegetable Trader, Traditional Market

Abstract

This research aims to identify social networks in supporting the sustainability of vegetable traders in Panyula Market, East Tanete Riattang District, as well as to identify strategies used by traders in maintaining these social networks. The method used in this study is qualitative descriptive. The research informants were selected by purposive sampling, namely 11 informants consisting of 8 vegetable traders, 2 vegetable suppliers, and 1 buyer. Data was collected through interviews, observations, and documentation. Data analysis techniques include data reduction, data presentation, and conclusion drawn. The results of the study show that social networks play a major role in the sustainability of traders' businesses through access to information on prices and stocks of goods, informal financial support, and the creation of mutually beneficial cooperation between traders, suppliers, and customers. To maintain the network, traders carry out various strategies, including maintaining mutual relationships, maintaining trust, providing discounts or promos to customers, and showing mutual assistance with fellow traders. In conclusion, the sustainability of the vegetable traders' business in Panyula Market is greatly influenced by the strength of social networks, while the ability to maintain trust, reciprocity, promotion, and solidarity is the main strategy to maintain the network to continue to function in the face of economic challenges in the informal sector

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