Constructing Iconization of Leadership: A Sustainability Communication  of Prabowo Subianto’s Policy

Andika Hendra Mustaqim; Nanang Haroni; Tamam Ruji Harahap

doi:10.55927/ijis.v5i1.840

Authors

Andika Hendra Mustaqim Universitas Bina Sarana Informatika
Nanang Haroni Universitas Al-Azhar Indonesia
Tamam Ruji Harahap Badan Pengembangan dan Pembinaan Bahasa, Kemendikdasmen

DOI:

https://doi.org/10.55927/ijis.v5i1.840

Keywords:

Iconization, Leadership, Sustainability Communication, Prabowo Subianto, Policy

Abstract

This study aims to analyze the construction of President Prabowo Subianto's iconization of leadership through sustainability communication practices represented in visual social media, particularly Instagram. This study uses a qualitative approach with a constructive paradigm and iconography methods to examine the meaning, themes, and visual motifs that shape Prabowo's sustainable leadership image. The research method applied is iconography. The results show that Prabowo consistently builds sustainability-based leadership through three main icons, namely the food security icon, the affectionate icon, and the higher morale icon. Prabowo Subianto's sustainable leadership is constructed through a combination of visuals, policies, and emotions as a symbolic strategy to build legitimacy, public trust, and a vision for the nation's future

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