NOVILIA, Evita; HARWIDA, Gleydis; SUDARMIATIN; HERMAWAN, Agus. Understanding Purchase Intention in the Social Media Era: A Systematic Literature Review of Social Media Marketing, eWOM, Brand Image, and Brand Trust. International Journal of Integrative Sciences, [S. l.], v. 4, n. 11, p. 2731–2748, 2025. DOI: 10.55927/ijis.v4i11.709. Disponível em: https://mryformosapublisher.org/index.php/ijis/article/view/709. Acesso em: 11 jun. 2026.