Budi Eko Soetjipto, Gleydis Harwida. The Effect of Social Media Use, Consumer Experience, and Brand Attitude on Purchasing Decisions with Trust as a Mediator Variable and Electronic Word of Mouth as a Moderator Variable in MSMEs of Traditional Herbal Drink Products in Kediri Regency. IJIS [Internet]. 2025 May 22 [cited 2026 Jun. 18];4(5):817-32. Available from: https://mryformosapublisher.org/index.php/ijis/article/view/230