Religiosity, Trust, and Customer Satisfaction: A Systematic Review of Revisit Intentions in Sharia-Compliant Hotels
DOI:
https://doi.org/10.55927/mudima.v5i4.185Keywords:
Religiosity, Trust, Customer Satisfaction, Revisit Intention, Systematic Literature ReviewAbstract
This study looks at how customer satisfaction, trust, and religiosity affect travelers' intentions to return to Sharia-compliant hotels (SHHs), a developing segment of the global hospitality market. The study synthesizes material published between 2019 and 2024 using the PRISMA standards for systematic literature review (SLR). According to the report, one of the main reasons Muslim customers choose SHHs—which provide services in line with Islamic values, such halal meals and prayer areas—is their level of religiosity. The association between satisfaction and intention to return is shown to be mediated by trust, and customer loyalty is fostered by moral conduct and openness. Furthermore, future visits are strongly predicted by customer satisfaction, which is impacted by both functional and spiritual service characteristics. The results highlight the necessity for hotels to match their services with Islamic principles in order to create enduring bonds with its patrons. In order to improve Muslim tourists' experiences, the study ends with a need for more research to hone theoretical frameworks and examine how these elements interact in various cultural contexts
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