The Effect of Digital Wallet or E-Wallet Use and Sharia Financial Literacy on Impulsive Buying Among Gen Z in Malang City

Suryati; Rini Safitri

doi:10.55927/mudima.v5i6.339

Authors

Suryati State Islamic University of Maulana Malik Ibrahim Malang
Rini Safitri State Islamic University of Maulana Malik Ibrahim Malang

DOI:

https://doi.org/10.55927/mudima.v5i6.339

Keywords:

E-wallet , Sharia Financial Literacy, Gen Z Impulsive Buying, Malang City.

Abstract

This study aims to analyze the effect of the use of e-wallet digital wallets and Islamic financial literacy on impulsive buying in Gen Z in Malang City. The method used is a quantitative approach with a survey technique. The research sample consisted of 100 students who actively use e-wallet transactions. Data were collected using a questionnaire that measured the variables of e-wallet, Islamic financial literacy, and impulsive buying. Data analysis was carried out using SPSS to test the relationship between variables. The results showed that the use of e-wallet had a significant effect on impulsive buying, Islamic financial literacy had a significant effect on impulsive buying. E-wallet and Islamic financial literacy significant influence on impulsive purchases in Gen Z in Malang City. This study indicates that impulsive buying in gen z in Malang city is not only influenced by one single factor, but is the result of a simultaneous contribution between the ease of use of e-wallet and the level of Islamic financial literacy The have. This finding emphasizes the importance of Islamic financial literacy in shaping Gen Z's wiser consumption behavior in the digital era. This indicates that Islamic-based financial awareness is the key to controlling impulsivity, even though digital transactions are available

References

Aisyah, I., & Saepuloh, D. (2019). The implementation of Islamic financial literacy through the "Kencleng" program in school. KnE Social Sciences , 148–157.

Almasyhari, AK, Sukesti, F., Sari, YP, & Ismi, G. (2024). PUBLIC EDUCATION IN RECOGNIZING IMPULSIVE BUYING IN THE DIGITAL ECONOMIC ERA Article History : 4 (2), 165–182.

Asnawi, N., & Masyhuri, M. (2011). Marketing management research methodology: accompanied by examples of research results . UIN-Maliki Press.

Aulia, TN, Suryadi, E., & Safitri, H. (2023). The Effect of E-Wallet Usage and Financial Literacy on Impulsive Buying Behavior. Owner , 7 (3), 2010–2020. https://doi.org/10.33395/owner.v7i3.1601

Bariroh, M. (2016). Review of Islamic Law Against. Journal of Islamic Legal Thought and Law , 2 (2), 102–126.

Dwiantari, S., Permanasari, R., & Puspitasari, W. (2022). Use of E-wallet Applications as a Means of Payment for Culinary Business Transactions During the PPKM Period in Semarang City. STIE SEMARANG JOURNAL (ELECTRONIC EDITION) , 14 (1).

Fadly Syahputra, M. (2023). Analysis of Hedonic Shopping Lifestyle and E-Impulse Buying for Shopee Platform Users. Journal of Business and Management , 10 (2), 273–282. http://jurnal.unmer.ac.id/index.php/jbm

Fitriyah, CK, & Putri, RNA (2024). Sharia Financial Literacy and Religiosity on Consumptive Behavior of Generation Z Students with Mediating Variables of Paylater Use. Journal of Economic, Bussines and Accounting (COSTING) , 7 (4), 7104–7117. https://doi.org/10.31539/costing.v7i4.9346

Ghozali, I. (2016). Multivariate analysis application with IBM SPSS 23 program .

Hermawan, D., & Rofiq, A. (2024). The Effect of Flash Sale on Impulsive Buying with Positive Emotion as Mediating Variable among Shopee Users in Malang City . 3 (6), 2067–2078.

Insani, AI, Bayuni, EM, & Anshori, AR (2020). The Influence of Sharia Financial Literacy on the Financial Behavior of Sharia Faculty Students. Proceedings of Sharia Economic Law , 6 (2), 749–752.

Kusnawan, A., Diana, S., Andy, A., & Tjong, S. (2019). The Effect of Discounts on e-Wallet Applications on the Growth of Impulsive Buying Interests of Millennial Consumers in the Tangerang Area. Management Science , 5 (2), 137–160. https://doi.org/10.30656/sm.v5i2.1861

Kusumaningtuti Sandriharmy, S., & Setiawan, C. (2018). Financial literacy and inclusion in Indonesia . Rajawali Pers.

Lestari, M., Soleh, A., & Nasution, S. (2023). The Influence of E-Wallet and E-Money on the Consumptive Behavior of Bengkulu City Society. EMAK Journal (Economics, Management, Accounting and Finance) , vol.4 (1), 85–94.

Liebowitz, J. (2018). Financial literacy education: Addressing student, business, and government needs . CRC Press.

Mardatillah, Awaluddin, M., & Amiruddin. (2024). The Role of Islamic Financial Literacy in Moderating the Influence of Hedonic Shopping Motivation and Social Media on Impulse Buying. Journal of Islamic Economics and Business , 9 (1), 130–140.

Mukti, AH, Sastrodiharjo, I., & Hariyanto, OI . (2024). Financial Literacy, Financial Management, Social Legitimacy and Being FOMO on Impulsive Buying: Evidence on Leisure Activity Coldplay Concert Euphoria on Indonesian Gen Z Generation. Atestasi: Jurnal Ilmiah Akuntansi , 7 (1), 639–660. https://doi.org/10.57178/atestasi.v7i1.843

Naning Fatmawatie, SE (nd). E-COMMERCE AND CONSUMER BEHAVIOR . Naning Fatmawatie.

Nasution, AW, & Fatira, M. (2019). Analysis of Sharia Financial Literacy Awareness Factors of Sharia Finance and Banking Students. Equilibrium: Journal of Sharia Economics , 7 (1), 40.

Nawawi, HH (2020). E-wallet Usage Among Students. Emik , 3 (2), 189–205.

Nihlatussifa, & Susilo, E. (2024). The Influence of E-wallet Usage and Islamic Financial Literacy on Impulse Buying Behavior of Gen Z Ewallet Users in Jepara. Economics and Digital Business Review , 5 (2).

Nisa, UK, & Solekah, NA (2022). The influence of TAM, social influence, security relationship toward intention to use E wallet through attitude and Trust. Iqtishoduna: Journal of Islamic Economics and Business , 18 (1), 35–50.

Nuratika, O., Mukhtar, S., & Wiralaga, HK (2022). The Effect of Using Digital Wallets and Financial Literacy on Consumptive Behavior of Students in Dki Jakarta. Journal of Economic, Office, and Accounting Education , 3 (3), 257–268.

Nurzianti, R. (2022). The Influence of Islamic Financial Literacy on the Consumptive Behavior of Students of the Islamic Economics Study Program, IAIN Takengon. Gorontallo Development Review, I , 5 (1).

OJK. (2022). Financial Education . Https://Ojk.Go.Id/Id/Kanal/Edukasi-Dan-Perlindungan-Konsumen/Pages/Literasi-Keuangan.Aspx.

Prakasiwi, L., & Nuvriasari, A. (2024). The Impact of E-Wom, Shopping Lifestyle, and Sales Promotion on Online Impulsive Buying of Cosmetic Products at Shopee Marketplace. Research Horizons , 4 (3), 169–182.

Rafidah, R., Alawiyah, R., & Muliyana, M. (2020). The Influence of Sharia Financial Literacy, Religiosity and Lifestyle on Consumer Behavior in College Students. Economina Journal , 1 (1), 49–62. https://doi.org/10.55681/economina.v1i1.25

Rahadi, DR (2020). Financial Technology: It Is An Emerging Industry That Uses Technology To Improve Activities In Finance, Bogor: PT. Filda Fikrindo .

Ramadany, C., & Artadita, S. (2022). The Influence of Financial Literacy, Perceived Ease of Use, Perceived Benefits of Using Shopee Paylater on Impulsive Buying Behavior in Generation Z in Indonesia. YUME : Journal of Management , 6 (1), 606–614.

Riyanto, A., & Arini, DP (2021). Descriptive Analysis of Quarter-Life Crisis in Graduates of Musi Charitas Catholic University. Malahayati Psychology Journal , 3 (1), 12–19. https://doi.org/10.33024/jpm.v3i1.3316

Rizki Amalia, & Mia Agustina Puspasari. (2022). E-Wallet Usage Behavior of Production Employees at PT Pratama Abadi Industri (Jx) Sukabumi. JUMBIWIRA: Journal of Entrepreneurship Business Management , 1 (2), 120–126. https://doi.org/10.56910/jumbiwira.v1i2.10 0

Salim, F., Arif, S., & Devi, A. (2021). The Influence of Islamic Financial Literacy, Islamic Branding, and Religiosity on Students' Decisions in Using Islamic Banking Services. El-Mal: Journal of Islamic Economics & Business Studies , 5 (2), 226–244. https://doi.org/10.47467/elmal.v5i2.752

Sari, K., & Nurhasanah, S. (2024). Analysis of The Influence of Shopping Lifestyle, Time Pressure, Religion, and Islamic Financial Literacy on Impulsive Buying on Shopee Live Streaming. Proceedings of Femfest International Conference on Economics, Management, and Business , 2 , 268-26=76. https://ejournal.unida.gontor.ac.id/index.php/FICCOMSS

Singh, N., Sinha, N., & Liébana-Cabanillas, F. J. (2020). Determining factors in the adoption and recommendation of mobile wallet services in India: Analysis of the effect of innovativeness, stress to use and social influence. International Journal of Information Management , 50 (April 2019), 191–205. https://doi.org/10.1016/j.ijinfomgt.2019.05.022

Sugiyono, D. (2013). Educational research methods using quantitative, qualitative and R&D approaches .

Sulistyowati, SN (2024). The influence of Financial Technology on Impulse Buying in Gen Z moderated by Financial Literacy . 562–571.

Suyanto, S. (2023). Book Title: Getting to Know Digital Wallets in Indonesia . CV. AA. Rizky.

Yahmini, E. (2020). Impulse Buying Tendency in College Students Reviewed from Family Background. Exero:Journal of Research in Business and Economics , 2 (1), 41–56. https://doi.org/10.24071/exero.v2i1.2110

Yulinda, A.T., Rahmawati, R., & Sahputra, H. (2022). The Influence of Shopping Lifestyle and Fashion Involvement on Impulse Buying (Case Study on Consumers of Former Employee Stores in Bengkulu City). EKOMBIS REVIEW: Scientific Journal of Economics and Business , 10 (2), 1315–1326. https://doi.org/10.37676/ekombis.v10i2.2456