Digital Promotion System Design as a Marketing Business Strategy at CV. Walbers Manado

Abstract

Digital promotion as an effort to determine the success of a marketing business strategy. Business strategy is carried out by business owners who hold managerial or decision-making functions which are very much needed in controlling their business as an effort to provide long-term direction which becomes a guide so that targets, objectives are achieved and business continuity is maintained. The problems that exist include, lack of knowledge about marketing concepts and choosing business strategies, MSME players do not have creativity and innovation in developing their business, do not use digital technology as the main promotional media, reduced sales income/turnover because many customers are used to shopping online through various digital media. The problems that occur must be resolved by creating a digital promotion system that takes into account electronic information system standards so that the business that CV Walbers runs can survive and compete with other similar businesses. The way to solve the problem includes observation and initial interviews with the public regarding their interest in buying through online media and the same thing is also done with CV partners. Walbers, in digging deeper into the implementation of the business strategy being carried out, prepared a digital promotion system according to the needs of MSMEs, then conducted a feasibility study on the supporting aspects of the application system model that would be created. Results obtained: the selection of existing features can be selected according to the needs of the CV. Walbers and other MSMEs in North Sulawesi who want to promote and sell products, namely, display and registration, display of user instructions, dashboards, company data preparation, ledgers, sales offers, purchase offers, inventory, fixed assets, report lists, promotions, users.