Analysis of Marketing Channels and Efficiency Levels of Candlenut in Malek Mudi Forest Farmer Group

Sintia Fatriani; Budhy Setiawan; Andrie Ridzki Prasetyo

doi:10.55927/mudima.v5i12.791

Authors

Sintia Fatriani University of Mataram
Budhy Setiawan University of Mataram
Andrie Ridzki Prasetyo University of Mataram

DOI:

https://doi.org/10.55927/mudima.v5i12.791

Keywords:

Candlenut, Marketing Channels, Marketing Eficiency

Abstract

Community forests in the Malek Mudi Forest Management Unit (KPH) have significant potential through the utilization of non-timber forest products (NTFPs), particularly candlenuts (Aleurites moluccana) managed by the Malek Mudi Forest Farmer Group. The utilization of candlenuts is closely related to the effectiveness of marketing channels, as these influence product distribution and farmers’ income. Therefore, marketing analysis is necessary to evaluate the performance of marketing institutions involved in candlenut distribution. This study aimed to analyze the marketing channels and the level of marketing efficiency of candlenuts produced by the Malek Mudi Forest Farmer Group in KPH Pelangan Tastura. The research was conducted from May to July 2025 using a descriptive method with qualitative and quantitative approaches. Respondents were selected through purposive sampling, involving 28 farmers determined using the Slovin formula. Marketing actors were identified using the snowball sampling technique, including village collectors, collectors outside the village, inter-island traders, and retailers. The results showed two marketing channels. Channel I consisted of Farmers – Collectors within the village – Collectors outside the village – Retailers – Consumers, while Channel II consisted of Farmers – Collectors within the Village – Inter-island Traders – Consumers. The total marketing efficiency was 3.4% in Channel I and 4.6% in Channel II, and both channels were classified as efficient.

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