Business Organizations' Adaptability in Tourism Sector in Gansu, China
DOI:
https://doi.org/10.55927/ijabm.v4i2.156Keywords:
Adaptability, Resiliency, Sustainability, Tourism IndustryAbstract
The emergence of problems in the business world, such as the COVID-19 pandemic, flood disasters, natural disasters, etc., is essential for reviving the tourism sector in Gansu, China. In light of this assertion, it is necessary to investigate the resilience of business organizations in Gansu, China's tourism sector. The study aims to assess the impact of crisis anticipation on the tourism sector and the sustainability of the sector in Gansu, China. The study examines the impact of organizational recoverability on the sustainability of the tourism business in Gansu, China, and it also looks into the impact of organizational robustness. The owners of bus and train companies, hotels, restaurants, travel agencies, museums, and tour operators in Gansu, China make up the population of the study. A sample size of 296 respondents was chosen using the snowball sampling approach. To analyze the data, SPSS version 23 was used. The findings of the study demonstrate the importance of business organization resilience to the sustainability of the tourism sector in Gansu, China. In particular, the sub-variables of business organization resiliency were deemed significant in the following order: anticipating crises (p=0.000), being resilient in the face of crises (p=0.000), and being able to recover from crises (p=0.000). This suggests that the tourism industry in Gansu, China, greatly benefits from the resilience of commercial organizations. The study came to the following conclusion: Organizational resilience, organizational recoverability, and crisis anticipation all play a role at a 5% level of significance
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