The Effect of Tourist Experience and Destination Image on Revisit Intention through Satisfaction
DOI:
https://doi.org/10.55927/ijabm.v4i2.180Keywords:
Tourist Experience, Destination Image, Satisfaction, Revisit Intention, SEM-PLSAbstract
Tourism has an important role in the economy, including in Surabaya which continues to develop tourist destinations, one of which is THP Kenjeran which has great potential but still faces various challenges in its development. This study analyses the influence of tourist experience and destination image on revisit intention with satisfaction as a mediating variable. The research sample consisted of 237 respondents, and data analysis was carried out using the SEM-PLS method with SmartPLS 3 software. The results showed that tourist experience had no significant effect on satisfaction or revisit intention, while destination image had a significant effect on satisfaction and revisit intention. Satisfaction also mediates the relationship between destination image and revisit intention, but not tourist experience. These findings emphasise the importance of strengthening destination image to improve tourist experience and visitor satisfaction. Therefore, THP Kenjeran managers need to optimize facilities, services, and tourist attractions to increase tourist revisit intention
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