Halal Certification as a Business Strategy: An Influence Analysis of Gen-Z Consumers' Perceptions of Leather Goods

Nizam Radifan; Nurwahidin; Nova Rini; Muyassaroh

doi:10.55927/fjsr.v4i5.292

Authors

Nizam Radifan Universitas Indonesia
Nurwahidin Universitas Indonesia
Nova Rini Universitas Teknologi Muhammadiyah Jakarta
Muyassaroh Universitas Negeri Yogyakarta

DOI:

https://doi.org/10.55927/fjsr.v4i5.292

Keywords:

Halal Certification, Generation Z, Consumer Perception, Leather Products, Purchase Decision

Abstract

This study aims to analyze the effect of halal certification on Generation Z consumers' perceptions of leather products through a descriptive quantitative approach. A total of 100 Gen-Z respondents were sampled in this study. The instrument was tested using validity with Exploratory Factor Analysis (EFA) which showed a KMO value of 0.801 and a significance of 0.000, and reliability with Cronbach's Alpha of 0.822. The results showed that the majority of respondents gave positive responses to the four indicators measured, namely trust in halal products, psychological aspects and beliefs, interest and preference in leather products, and purchasing decisions. The findings indicate that halal certification has a significant effect on Gen- Z's perceptions and consumption decisions

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