The Effect of Facilitating Conditions on Recycling Intention on Le Minerale through Recycle Point with a Theory of Planned Behavior Approach (Study on Consumers of Le Minerale Jabodetabek)
DOI:
https://doi.org/10.55927/fjsr.v4i10.601Keywords:
Theory of Planned Behavior, Facilitating Conditions, Recycling Intention, Le Minerale, Recycle PointAbstract
This research aims to analyze the influence of Facilitating Conditions, Attitude, Perceived Behavioral Control, and Subjective Norm on Recycling Intention among Le Minerale consumers in Jabodetabek through the Recycle Point program, using the Theory of Planned Behavior framework. This study employed a quantitative causal research design with purposive sampling techniques, involving 184 respondents residing in Jabodetabek. Primary data were collected using a structured questionnaire with Likert scales, analyzed with SmartPLS 4.0. The findings reveal that Facilitating Conditions significantly affect Recycling Intention, Subjective Norm and Attitude also significantly influence Recycling Intention, while Perceived Behavioral Control shows no significant impact. These results suggest that strengthening infrastructure and recycling facilities is essential to encourage sustainable consumer behavior in supporting circular economy programs.
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