The Role of Price, Promotion, and Service Quality in Improving Decision Consumers

Diah Ernawati

doi:10.55927/fjsr.v5i1.822

Authors

Diah Ernawati Perbanas Institute Jakarta

DOI:

https://doi.org/10.55927/fjsr.v5i1.822

Keywords:

Quality Product , Quality Service , Trust Consumers , Purchasing Decisions

Abstract

This study aims to analyze the extent to which price, promotion, and service quality influence Consumer decisions in choosing the Tucanos Brazilian Grill restaurant located in Senayan City Mall, South Jakarta. This study uses a quantitative approach with a survey method as the data collection technique. Data were collected by distributing questionnaires to consumers who had visited and enjoyed the service at the restaurant. The population was the number of restaurant visitors. The results of the study indicate that price has a positive and significant partial effect on consumer decisions. Promotion has a positive and significant influence on consumer decisions, and service quality has a positive and significant influence on consumer decisions. at the Tucanos Brazilian Grill restaurant

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