Online Customer Review, Online Customer Rating, Payment Guarantee, and Influencer Endorsement on Purchase Intention
DOI:
https://doi.org/10.55927/ijabm.v4i3.374Keywords:
Online Customer Review, Online Customer Rating, Payment Guarantee, Influencer Endorsement, Purchase IntentionAbstract
The purpose of this study is to determine the influence of online customer reviews, online customer ratings, payment guarantees, and influencer endorsements on purchase intention among Shopee e-commerce users in Purwokerto. The method used is quantitative descriptive with a sample size of 200 respondents and purposive sampling. The findings of this study indicate that online customer reviews, online customer ratings, payment guarantees, and influencer endorsements have a positive and significant influence on purchase intention
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