Examining the Effect of Digital Creativity on MSME Performance: The Mediating Role of Innovative Work Behavior in East Surabaya
DOI:
https://doi.org/10.55927/ijabm.v4i5.621Keywords:
Digital Creativity, Innovative Work Behavior, MSME Performance, Organizational PerformanceAbstract
Using creative work behavior as the intervening variable, this assessment aims to examine and analyze the impact of digital creativity on MSME performance. This study employs a quantitative methodology to target MSME in East Surabaya's food and beverage industry. The sampling techniques used are judgment sampling and incidental sampling, with a total of 77 MSME. Using creative work behavior as the intervening variable, this assessment aims to examine and analyze the impact of digital creativity on MSME performance. This study employs a quantitative methodology to target MSME in East Surab's food and beverage industry sector. Using the SmartPLS 3.9 software, SEM-PLS statistical analysis was used in this evaluation. The findings demonstrate that MSME performance is significantly improved by digital innovation. Innovative work practices are also greatly enhanced by digital inventiveness. Additionally, MSME performance is significantly improved by creative work practices. In this evaluation, the impact of digital creativity on MSME performance may be mediated by creative work practices. Through creative labor, this evaluation offers fresh perspectives on how digital creativity affects MSME performance
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