A Comparative Study of First-Time and Repeat Tourists During "Braj Mahotsav" in Mathura, India
DOI:
https://doi.org/10.55927/ijabm.v4i1.9Keywords:
Braj Mahotsav, Mathura, Cultural Tourism, First-Time Tourists, Repeat TouristsAbstract
This study aimed to explore the experiences of first-time and repeat tourists attending the "Braj Mahotsav," a vibrant cultural festival in Mathura, India. The research focused on differences in expectations, perceptions, and satisfaction levels between these two tourist segments. Using a quantitative approach, data were collected from 500 respondents to ensure a comprehensive analysis. A structured questionnaire captured insights into cultural engagement, culinary satisfaction, affordability, and overall event experiences. Statistical analyses, including descriptive statistics, t-tests, ANOVA, and regression analyses, were conducted to provide a robust understanding of the dynamics. Findings revealed that repeat tourists reported consistently higher satisfaction levels, linked to familiarity with the event’s cultural nuances. First-time tourists demonstrated varying satisfaction levels, influenced by their initial exposure to the event's scale and diversity. This study underscored the importance of tailored tourism strategies to enhance visitor experiences while preserving the cultural authenticity of Braj Mahotsav
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