The Role of Leadership Strategy in Human Resources at PT Permodalan Nasional Madani Lampung Branch

Hery Subroto

doi:10.55927/ijis.v4i11.733

Authors

Hery Subroto Perbanas Institute Jakarta

DOI:

https://doi.org/10.55927/ijis.v4i11.733

Keywords:

Leadership Strategy, Human Resources, PNM, Transformational Leadership, Coaching, SWOT

Abstract

This study aims to analyze the role of leadership strategies in managing human resources (HR) at PT Permodalan Nasional Madani (PNM) Lampung Branch. The research background is based on the branch’s productivity, which has not yet reached the optimal target, and the need for effective leadership strategies through knowledge sharing, coaching and mentoring, as well as compensation and reward systems. The study employs a qualitative descriptive design using in-depth interviews, observation, documentation, and triangulation across sources, techniques, and time. The key informants include the Branch Leader and Deputy Branch Leaders as strategic actors in HR management. The findings reveal that the leadership strategies applied at PNM Lampung Branch reflect transformational and participative leadership styles, which positively influence employee motivation, discipline, engagement, and performance. Regular coaching practices, open communication, and employee empowerment were found to enhance work capacity and service quality to clients. SWOT analysis and the IFE–EFE matrices show that the branch possesses strong internal capabilities and significant external opportunities, positioning its strategic direction in the SO (aggressive) quadrant. Accordingly, recommended strategies emphasize accelerating service digitalization, strengthening HR competencies, and expanding empowerment programs. This research contributes theoretically to the development of leadership strategy literature based on the Resource-Based View (RBV), and practically provides direction for PNM to formulate sustainable HR performance improvement strategies

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