Vol. 4 No. 11 (2025): November 2025

Articles

• Understanding Purchase Intention in the Social Media Era: A Systematic Literature Review of Social Media Marketing, eWOM, Brand Image, and Brand Trust

  Evita Novilia,  Universitas Negeri Malang,  Indonesia

  Gleydis Harwida,  Universitas Negeri Malang,  Indonesia

  Sudarmiatin,  Universitas Negeri Malang,  Indonesia

  Agus Hermawan,  Universitas Negeri Malang,  Indonesia

  2731-2748

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• The Effect of Service Quality and Brand Image on Customer Loyalty with Customer Satisfaction as Intervening Variable in Generation Z in the Purchase of Electronic Goods on Tokopedia

  Ranika BR Ginting,  Perbanas Institute,  Indonesia

  Agus Salim,  Perbanas Institute,  Indonesia

  2631-2662

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• Bureaucratic Reform and Public Service Quality: Evidence from Simokerto Sub District, Surabaya

  Anisah Aprilia Putri,  Department of Public Administration, Dr. Soetomo University, Surabaya,  Indonesia

  Amirul Mustofa,  Department of Public Administration, Dr. Soetomo University, Surabaya,  Indonesia

  Sapto Pramono,  Department of Public Administration, Dr. Soetomo University, Surabaya,  Indonesia

  2897-2914

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• The Role of Logistics Management in Ecotourism Sustainability: Exploring Stakeholder Practices in Minimizing Environmental Impact at Regional Destinations

  Diyan Putranto,  Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial,  Indonesia

  Fransiscus Amonio Halawa,  Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial,  Indonesia

  Rintis Eko Widodo,  Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial,  Indonesia

  Fahmi Setiawan,  Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial,  Indonesia

  Budi Nurhamdani Ajizi,  Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial,  Indonesia

  2705-2730

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• The Moderating Role of Islamic Motivation in The Influence of Work Life Balance, Organizational Commitment, and Empowerment on Work Productivity

  Merlina Agustin,  Faculty of Islamic Economics and Bussiness, UIN Salatiga,  Indonesia

  Abdul Aziz Nugraha Pratama,  Faculty of Islamic Economics and Bussiness, UIN Salatiga,  Indonesia

  Yeyen Novita,  Faculty of Economics and Business, UNDIP,  Indonesia

  2845-2866

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• Students’ Perceptions on the Implementation of DEI in the Process of English Language Teaching and Learning Practices

  Mita Lestari,  Faculty of Languages, Arts, and Culture, UNY ,  Indonesia

  Margana,  Faculty of Languages, Arts, and Culture, UNY ,  Indonesia

  2663-2682

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• Visual Acculturation of Chinese Culture in Karawang Banjet Topeng Dance Costumes

  Retno Andri Pramudyarini,  Institut Seni Indonesia Bali,  Indonesia

  I Gede Mugi Raharja,  Institut Seni Indonesia Bali,  Indonesia

  Nyoman Dewi Pebryani,  Institut Seni Indonesia Bali,  Indonesia

  Tjok Istri Ratna C.S,  Institut Seni Indonesia Bali,  Indonesia

  2777-2786

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• The Adoption of Artificial Intelligence (AI) in Digital Marketing Strategies: A Systematic Review of the Literature

  Gleydis Harwida,  Universitas Negeri Malang,  Indonesia

  Evita Novilia,  Universitas Negeri Malang,  Indonesia

  Sudarmiatin,  Universitas Negeri Malang,  Indonesia

  Agus Hermawan,  Universitas Negeri Malang,  Indonesia

  2617-2630

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• The Effect of Leadership Style and Organizational Culture on Employee Work Motivation with Work Environment as Intervening Variable (Empirical Study of PT. Permodalan Nasional Madani Tangerang Branch 1 and 2)

  Defi Fitriyadi Nugraha,  Perbanas Institute,  Indonesia

  Siti Safaria,  Perbanas Institute,  Indonesia

  2807-2836

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• The Role of TikTok Influencers Supporting Serena Francis in building Political Image in the 2024–2029 Kupang Mayoral and Deputy Mayoral Election in the Eyes of Generation Z

  Hilmiyatillah Mokhsen,  Universitas Nusa Cendana,  Indonesia

  Aloysius Liliweri,  Universitas Nusa Cendana,  Indonesia

  Rudi Rohi,  Universitas Nusa Cendana,  Indonesia

  2757-2776

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• The Governance of Digital Risk: A Qualitative Study of Meso-Risks in Platform-Mediated Tourism Supply Chains

  Diyan Putranto,  Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial,  Indonesia

  Fransiscus Amonio Halawa,  Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial,  Indonesia

  Rintis Eko Widodo,  Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial,  Indonesia

  Fahmi Setiawan,  Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial,  Indonesia

  Budi Nurhamdani Ajizi,  Sekolah Tinggi Manajemen Pariwisata dan Logistik Lentera Mondial,  Indonesia

  2683-2704

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• An Analysis of the Effectiveness of the Customer Information System Application in Improving Public Services at Perumda Air Minum Surya Sembada Surabaya

  Isti Fajar Ariani Tasya,  Department of Public Administration, Dr. Soetomo University, Surabaya,  Indonesia

  Nihayatus Sholichah,  Department of Public Administration, Dr. Soetomo University, Surabaya,  Indonesia

  Sri Roekminiati,  Department of Public Administration, Dr. Soetomo University, Surabaya,  Indonesia

  Amirul Mustofa,  Department of Public Administration, Dr. Soetomo University, Surabaya,  Indonesia

  2881-2896

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• Management of Village-Owned Enterprises (BUMDes), Gemilang BUMDes of Poka Village

  Anugerahsia M.D. Stephanus,  Pattimura University,  Indonesia

  Jeter D. Siwalette,  Pattimura University,  Indonesia

  Maisie T.F. Tuhumury,  Pattimura University,  Indonesia

  2787-2806

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• Prevalence of Amoxicillin and Ciprofloxacin Sensitive Staphylococcus sp in Allergic Rhinitis Patients

  Lilis Suryani,  Universitas Muhammadiyah Yogyakarta,  Indonesia

  2837-2844

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• Environmental Impact Analysis on Public Health in Pattiro Village, Mare District, Bone Regency

  Murni Djabar,  Sekolah Tinggi Ilmu Pertanian Yapi Bone,  Indonesia

  Hujemiati,  Sekolah Tinggi Ilmu Pertanian Yapi Bone,  Indonesia

  Darma,  Sekolah Tinggi Ilmu Pertanian Yapi Bone,  Indonesia

  Islawati,  Sekolah Tinggi Ilmu Pertanian Yapi Bone,  Indonesia

  Jumardi,  Sekolah Tinggi Ilmu Pertanian Yapi Bone,  Indonesia

  Kasrul,  PT Survey Indonesia Cabang Makassar,  Indonesia

  2611-2616

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• The Role of Leadership Strategy in Human Resources at PT Permodalan Nasional Madani Lampung Branch

  Hery Subroto,  Perbanas Institute Jakarta,  Indonesia

  2867-2880

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• Xerostomia as a Side Effect of Antihypertensive Drug Use: A Literature Review

  Ana Medawati,  Universitas Muhammmadiyah Yogyakarta,  Indonesia

  Asyvia Nurita Sari,  Universitas Muhammmadiyah Yogyakarta,  Indonesia

  2749-2756

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