The Effect of Attractiveness, Dependability, and Novelty on E-Satisfaction Mediated by E-Service Quality of Halodoc Application in Indonesia
DOI:
https://doi.org/10.55927/ijsmr.v3i5.250Keywords:
Attractiveness, Dependability, E- Satisfaction, Telemedicine, HalodocAbstract
This study investigates how attractiveness, dependability, and novelty influence user experience and are mediated by e-service quality to improve user satisfaction in the Halodoc telemedicine app in Indonesia. Using SEM-PLS methodology, data were collected from users who have used the service at least once over a three-month period. The research aims to enhance understanding of how emotional and aesthetic factors, alongside functional aspects, affect digital health service quality and satisfaction. Findings indicate that improving these variables can increase perceived service quality and user satisfaction, offering practical insights for optimizing telemedicine services and user experience in the digital health sector
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