Financial Analysis and Marketing of Pakkat from Rattan Seel (Daemonorops Melanochaetes Bl.) in Simangambat District, North Padang Lawas Regency
DOI:
https://doi.org/10.55927/ijsmr.v4i1.875Keywords:
Financial Analysis, Marketing Package, Daemonorops Melanochaetes BlAbstract
The existence of forests is a source of livelihood for people whose economic level is still low because they use forest resources traditionally. Rattan is one plant timber forest products. Almost all parts can be used, one of which is processed into pakkat. Today, information of pakkat economic value is limited, so that people were uninterested in process it. Therefore, this research aimed to determine the financial feasibility, workflow and marketing margins and marketing efficiency pakkat. The research was conducted in the Simangambat District, North Padang Lawas Regency. Respondents of this study are pakkat businesses and entrepreneurs pakkat sales. The method of data analysis were financial analysis and marketing analysis.Pakkat marketing groove starts from farmers, collectors, retailers, and through to consumers. There are 2 lines with margin value from broom Rp. 900,00.
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