The 3T’s of Consumer Confidence: Trust, Truth, and Tact in Shaping Satisfaction in Malaysia’s Healthcare Product Market
DOI:
https://doi.org/10.55927/ijabm.v4i6.744Keywords:
Customer Satisfaction, Credibility, Privacy, Trust, HealthcareAbstract
This research studies the relationship between perceived credibility, trust, and privacy of healthcare products on consumer satisfaction in Klang Valley, Malaysia. A quantitative survey method using self-administered questionnaire was used to collect data for this study. In this study 384 consumers’ responses who use healthcare product were collected through convenience sampling method. This research findings show that there is a significant influence of brand credibility, perceived trust and perceived privacy on consumer satisfaction. In this study perceived privacy indicated the strongest influence followed by credibility, meanwhile perceived trust showed an inverse but significant relationship. Therefore, it is evident that Malaysian consumers emphasize on all these three values to substantially improve their satisfaction level
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