Vol. 4 No. 6 (2025): December 2025

Articles

• Social Media Marketing Impact on Brand Image, Brand Trust and Purchase Intention in E-Commerce

  Mahir Pradana,  Telkom University,  Indonesia

  Rd. Nurafni Rubiyanti,  Telkom University,  Indonesia

  Salma Salsabila Hadi,  Telkom University,  Indonesia

  1299-1316

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• Understanding Gen Z’s Recommendation Behaviour for Mobile Wallets Through Innovation Diffusion Theory

  Cynthia Anna Wijayanti,  Universitas Pelita Harapan,  Indonesia

  Elbert Ferdinan,  Universitas Pelita Harapan,  Indonesia

  1343-1362

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• Implementation of Competency-Based Human Resource Management As An Effort to Improve the Quality of Employee Work

  Feriandy,  Mitra Bangsa University ,  Indonesia

  1317-1324

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• The 3T’s of Consumer Confidence: Trust, Truth, and Tact in Shaping Satisfaction in Malaysia’s Healthcare Product Market

  Kumaran Kanapathipillai,  UNITAR International University,  Malaysia

  1275-1298

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• The Effect of Strategic Supplier Partnership on Competitive Advantage With Supply Chain Flexibility as an Intervening Variable

  Muhammad Dereiza Andryansyah,  Sultan Ageng Tirtayasa University,  Indonesia

  Asep Supriadi,  Sultan Ageng Tirtayasa University,  Indonesia

  Diqbal Satyanegara,  Sultan Ageng Tirtayasa University,  Indonesia

  1377-1390

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• Antecedent Digital Culture on Employee Performance in Msmes in Tangerang and Bogor

  Adzraa Zahraa,  Universitas Trisakti,  Indonesia

  Andreas Wahyu Gunawan Putra,  Universitas Trisakti,  Indonesia

  Deasy Aseanty,  Universitas Trisakti,  Indonesia

  1325-1342

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