Enhancing Digital Marketing Through E-Commerce to Increase Sales at AKZ Cake & Donut

Burhan; Fahmi Oemar; Bambang Supeno; Helwen Heri; Agus Seswandi; Nia Anggraini

doi:10.55927/ijsd.v4i3.335

Authors

Burhan Universitas Lancang Kuning
Fahmi Oemar Universitas Lancang Kuning
Bambang Supeno Universitas Lancang Kuning
Helwen Heri Universitas Lancang Kuning
Agus Seswandi Universitas Lancang Kuning
Nia Anggraini Universitas Persada Bunda Indonesia

DOI:

https://doi.org/10.55927/ijsd.v4i3.335

Keywords:

Digital Marketing, MSMEs, Social Media, E-Commerce, Business Mentoring

Abstract

This community service program aimed to enhance the digital marketing knowledge and skills of MSME AKZ Cake & Donut through hands-on mentoring. The activity was conducted on January 21, 2023, in Pandau Jaya, Kampar, Riau. The process began with observation, followed by material development, training on social media management (Facebook and Instagram), and evaluation. The methods used included lectures, discussions, consultations, and practical sessions. The results showed a significant improvement in understanding digital marketing concepts and utilizing social media for promotion. This program contributed to a shift in the partner’s mindset and opened opportunities for digital business sustainability. Future implications highlight the need for continuous mentoring and the potential replication of this model for other MSMEs in similar areas

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