Development of Ecoprint Batik Business Based on Local Wisdom through the Canvas Business Model Approach in Edelweiss Tourism Village Wonokitri

Murniati; Asri Radhitanti; Sidharta; Yudhistya Ayu Kusumawati

doi:10.55927/ijsd.v4i6.784

Authors

Murniati Bina Nusantara University
Asri Radhitanti Bina Nusantara University
Sidharta Bina Nusantara University
Yudhistya Ayu Kusumawati Bina Nusantara University

DOI:

https://doi.org/10.55927/ijsd.v4i6.784

Keywords:

Canvas Model Business, Ecoprint Batik, Tourism Village, Local Wisdom

Abstract

This service program aims to optimize the development of ecoprint batik based on local wisdom in Edelweiss Wonokitri Tourism Village using the Business Model Canvas (BMC) approach. The program's partner, Hulun Hyang Farmers Group, previously faced obstacles in business planning, marketing, and the use of cultural values as a competitive advantage. The implementation method uses participatory action research which includes potential identification, technical training on Edelweiss ecoprint motifs, and workshops on the preparation of nine BMC elements. The results of the activity show a significant increase in the entrepreneurial capacity of partners and the transformation of the mindset from product orientation to value orientation. The integration of the Tengger cultural narrative into the product has succeeded in synergizing the craft sector with sustainable ecotourism. This program contributes to strengthening the creative economy of villages based on culture and the environment. In addition. This program recommends advanced assistance on digital marketing to strengthen the village's creative economy

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